I am so excited to be re-launching this site. The last year has been a crazy roller coaster ride for me that has led to amazing, life changing opportunities and I want to share this journey with my fans. So my first few blogs on this site will be a series to catch up on what went down this year. When I say it was crazy, I mean that in the BEST way possible. How can I describe the overall experience? Imagine your life long dream finally coming true and winning the lottery at the same time. That’s how this felt! I still wake up and pinch myself some days wondering “is this real life?!” As I take a moment to reflect on the last 12 months, there are 5 major events that stick out in my mind. Each one of them brought me one step closer to fulfilling my biggest dream, which brought me here, getting to share this dream with each and every one of you!

The first event was Jan 7th, 2013. My meeting with Carl Daikeler, the CEO of Beachbody. I had spent the last year and a half developing a portion control system to help my clients with weight loss without eliminating food from their diet. I had just completed development in Oct. and a few short months later it ended up in the hands of product development at Beachbody. I received a call that they wanted to meet with me to discuss purchasing the system as well as developing a workout program to go with it. Ok for those not familiar with the fitness industry this phone call alone is HUGE!!! It is acknowledgment from the biggest fish in the fitness sea that you are doing something right.

When i got off the phone I was in shock, I had no idea what to expect from this meeting. My brain was going a million miles a minute. Did they really want me? Would I lose all control of the company I just spent the last year and a half developing? What would they offer me? Do I need an attorney? Did that phone call really just happen? Yes, these are just a few of the questions that entered my brain in 2.2 seconds. Then I had to spend the next 2 weeks waiting for Jan. 7th to arrive. It seriously felt like the LONGEST 2 weeks of my life. Good thing the holidays were upon us, they kept me distracted. Finally the big day arrived. I spent plenty of time in the mirror debating between workout clothes or business casual for the meeting and finally settled on my favorite jeans, a tank top, blazer and heels. Obviously this is a very important detail…lol ok no its not but it was for me. I drove to Santa Monica, entered the Beachbody building, went to the second floor and checked in and then I waited. It was just a few short minutes (that felt like forever) until I was escorted to a huge conference room with a table that was big enough to seat 20.

Bring on the racing heart, knotted stomach and sweaty palms. Four women came into the room and introduced themselves. Little did I know these 4 women would later make up my development team. I have to say they are 4 AMAZING women and I could not be luckier to have them working with me. Ok back to the story. Last to join us was Carl. In he came, I had no idea what to expect but when I think CEO of a billion dollar company, I think suite, tie, all business, no nonsense. Well Carl is no nonsense but thats it. He has on jeans, tennis shoes and a button-down. He’s easy going and funny. He asked me to tell him about myself, how the idea for the product came to be and why I wanted to sell. After answering these questions and telling him about myself he laid it all out there for me. No nonsense, he explained exactly what he was interested in collaborating with me on, how the buyout would go and what my part of the Beachbody family could be if he were to make me an offer. Needless to say I was very excited. That was it, that was the end of the meeting. Everyone thanked me for coming and said they would be in touch.

I left Beachbody Jan. 7th feeling good about the meeting but obviously nervous. I was so scared this might be another “close but no cigar” opportunity. I had had so many of them up to this point, I didn’t want to get my hopes up. A week later the email came in saying Beachbody did want to go ahead with the deal and I would receive the official offer in the next week. I signed on to the Beachbody family in March of 2013 and we got to work on development of the 21 Day Fix. This meeting was the start of a new life for me. It was the beginning of my dreams coming true. It was the moment that ALL the years of hard work paid off. Thirteen hour work days, no sleep, blood, sweat and tears (yes there was plenty of all of it) had all been worth it. This was the moment where I realized I was finally going to get to share my passion for health and fitness with the world and maybe, just maybe, I would get the chance to help change someone’s life for the better.

This was just the beginning. I had NO IDEA what was in store for me. There would be plenty of highs and lows along the road but it would all be worth it. Check back next week to see where my journey went from there.
 
 
Your partner in health,
 
 
Autumn Calabrese